Testimonial

"We were able to fully see a clearer image of what our company should be and how we would like our company to be portrayed. I would definately request these support services again."


Melanie - Tropical Essentials
www.tropicalessentials.com


Our Vision

The Reaching Edge Design Group vision is to fascinate each customer with our creative and graphic design services, client relations, timeliness and quality. We exist to attract and maintain companies for the purpose of building "partner clients," which is achieved by exceeding your vision and expectations.

Search Engine Optimization firm specializing in organic and ethical seo: Reaching Edge Design Group

Online Marketing


We partner with you and help get your website to the top of the search engine with P.A.M.

   • Promote
   • Analzye
   • Manage

We use this cycle because Search Engine Optimziation (SEO) is a process implemented to increase a sites visibility. It involves minor alterations to your web site, selecting keywords that will generate targeted trafic, continually researching search engine algorithms and policies, and most importantly understanding the customer's goals. There are a wide range of companines offering SEO services, each employing strategies that may be significantly different from one another and hence producing varying results.



Need for Optimization

It is critical for any company to take into consideration how well its Web site will rank in the most important search engines and directories. There are many steps that a company must take in order to maximize a web site's success in search engines and directories. Many companies underestimate the importance of search engines and fail to understand the ranking process. They end up ignoring what may be the most crucial ingredient of internet marketing strategy.

How does SEO Work?

While the algorithm of each search enginemay be different, they all look for the similar things:

Location of keywords:
Search engines first check title tags, headlines, and the first two paragraphs for key word matches. Keywords are the cornerstone of every SEO campaign and we do a thorough job of identifying the best keywords for you.

Frequency of keywords:
For the search engines to relate relevancy of a keyword to your web site, it is important that the frquency of the keyword should be maintained. This frequency varies for different sites depending on several external factors. We do an in depth study of your web site so as to determine the ideal keyword frequency.

Link popularity:
Increase in the relevant, external, qualified inbound links to other web sites.

Facts about SEO

SEO Techniques are frequently changing:
Web site optimization aims at a moving target, and therefore, must be an on going process rather than a finite project.

Search Engine Submission is not enough:
Merely submitting the web site is a small part of the larger process of Web site optimization. Web site optimization consists of site design and layout, scientific research, determination of the best keyword phrases, monitoring rankings, algorithmic and industry changes and much more.

Search Engine Optimization is a specialty:
It is always advisable to work with a firm that has a specialty in Search Engine Optimization.

Long Term Visability:
Banner ads or paid search engine placement works for a while but once the marketing budget is depleted, the site disappears. Also consumers are often more likely to purchase from a site ranked high in the search engine results rather than from a paid advertisement.

Familiarity with the company:
A highly ranked web site means more people see the name of the company and become familiar with the company and its products, even if they haven't made a purchase. A survey by NPD shows that consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads.

Affordability:
In comparison to pay per click or banner ads, which cost between $2500 to $3500 a month, an SEO plan costs much less.

SEO provides a higher ROI for most companies than any other advertising medium.


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