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Articles of Interest
Online Marketing
Online marketing experts. Call (866-743-9351) or e-mail us at seo_services@reachingedge.com to review your current Search Engine results and factors affecting your search engine ranking and placement.
A 5 minute discussion with our SEO experts can save you valuable
time and effort in marketing your site. Every site's
search engine needs are different -
contact us to
see how we can help you.
.
We partner with you and help get your website to the top of the search engine with P.A.M.
• Promote
• Analzye
• Manage
We use this cycle because Search Engine Optimziation (SEO) is a process implemented to increase a sites visibility. It involves minor alterations to your web site, selecting keywords that will generte targeted trafic, continually researching search engine algorithms and policies, and most importantly understanding the customer's goals. There are a wide range of companines offering SEO services, each employing strategies that may be significantly different from one another and hence producing varying results.
Need for Optimization
It is critical for any company to take into consideration how well its Web site will rank in the most important search engines and directories. There are many steps that a company must take in order to maximize a web site's success in search engines and directories. Many companies underestimate the importance of search engines and fail to understand the ranking process. They end up ignoring what may be the most crucial ingredient of internet marketing strategy.
How does SEO Work?
While the algorithm of each search enginemay be different, they all look for the similar things:
Location of keywords:
Search engines first check title tags, headlines, and the first two
paragraphs for key word matches. Keywords are the cornerstone of every
SEO campaign and we do a thorough job of identifying the best keywords
for you.
Frquency of keywords:
For the search engines to relate relevancy of a keyword to your web site, it is important that the frquency of the keyword should be maintained. This frequency varies for different sites depeding on several external factors. We do an in depth study of your web site so as to determine the ideal keyword frequency.
Link popularity:
Increase in the relevant, external, qualified inbound links to other web sites.
Facts about SEO
SEO Techniques are frequently changing:
Web site optimization aims at a moving target, and therefore, must be an on going process rather than a finite project.
Search Engine Submission is not enough:
Merely submitting the web site is a small part of the larger process of Web site optimization. Web site optimization consists of site design and layout, scientific research, determination of the best keyword phrases, monitoring rankings, algorithmic and industry changes and much more.
Search Engine Optimization is a specialty:
It is always advisable to work with a firm that has a specialty in Search Engine Optimization.
Long Term Visability:
Banner ads or paid search engine placment works for a while but once the market budge is depleted, the site disappears. Also consumers are often more likely to purchase from a site ranked high in the search engine results rather than from a paid advertisement.
Familiarity with the company:
A highly ranked web site means more people see the name of the company and become familiar with the company and its products, even if they haven't made a purchase. A survey by NPD shows that consumers are twice as likely to recognize businesses ranked in the top three in search engine results than those appearing in banner ads.
Affordability:
In comparison to pay per click or banner ads, which cost between $2500 to $3500 a month, an SEO plan costs much less.
SEO provides a higher ROI for most companies than any other advertising medium.
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